What is Paid Social Media Managemet?

Mobile phones and social media is a huge part of modern day life. Because billions of people worldwide use social media, it gives businesses a really good opportunity to advertise on these platforms.

Facebook, Instagram, TikTok and LinkedIn all give its uses the opportunity to advertise on its platform. Not only that, these platforms also allows us to target people really specifically, whether it’s by location, age, gender, interests and even on what websites they visited.

How can Paid Social Media Management help my Business to Grow Online? 

Because there are so many posts on social media created every hour there is a constant battle to keep potential customers attention. In order to give businesses the edge over the competition. Social media platforms allow its users to pay extra to increase the visibility on selected post. 

For example, if I’ve produced an amazing video that I want to perform extra well on social media, I can pay the social media platform to share it with more people. Not only just share it to anybody however, I can share it with the specific kind of person I know is most likely to convert and make the sale. 

How can I get Sales with Paid Social Media Management? 

Hooking in a customer is only the beginning when it comes to social media. The rest comes in the form of nurturing the customer though a sales funnel before they eventually convert. Paid social media management can help with this as it can not only targe target potential customers who have never seen the brand before, but it also allows us to target customers depending on what stage of the buying cycle they are in.

For example, we are able to advertise a free downloadable guide to people who have recently engaged with us. By offering something for free, we can gather their data.

Once we have their data, we are able to re-target them with special offers meaning that we are only spending money on showing people the right advertisement for them. If we were to show the advert with special offers to anybody rather then those who have downloaded the free guide. They may not trust us as a business yet and it may be too early to try and convert them.

Case Study: Sophy Bar Leicester 

My relationship with Sophy goes back to many years, however at the start of this year I started to work with them to increase the amount of bookings they had for their venue hire. We used Facebook and Instagram ads to target people in the Leicester area and those who have been on their website already with venue showcases and special offers of our venue hire.

In just four months, we have increased the amount of leads they received by 325% without increasing the spend to Instagram on Facebook.