How Can Video Help The Customer Journey

Daniel Dennis
Nov 20, 2024
2 min read

Updated: Feb 12

To potential customers, the customer journey and experience with your business could be confusing and daunting. That’s why as business owners we go out of our way to make a customer journey and experience as simple and effective as possible.

After spending all that effort in making your customer journey as perfect as it can be the best way to show this to potential customers is with a video where all the information is displayed in an engaging way.

How does a Customer Journey Marketing video Convert an audience?

A customer journey marketing video helps to answer many of the questions that potential customers might have. For example if your product or service isn’t already widely known, a video that explains how the service works and the journey that they would take could help to answer any concerns that individuals might have. It’s also a great opportunity to show any unique selling points or unique aspects of your business that makes you stand out from your competitors.

What makes a good Customer Journey Marketing Video.

A good customer journey marketing video should clearly show the journey of your customers without going into too much detail that the process becomes confusing, but enough detail to answer any questions that customers may have.

Using a voice over, including original video and on screen text are all great ways to keep engagement up but also better explain your businesses process. Bonus points for including a testimonial to solidify how simple your customer journey is!

Case Study: Store Move

I planned, produced and edited this customer journey marketing video for store move this year. We really wanted to highlight the customer journey of the business to give it more authenticity. When it comes to the storage and removel industry, it’s really important to customers that the job is put into the hands of people who can be trusted.