What Is A Category Page Video?

Many businesses have different types of products and services within their business model. Some of these services and products can be quite detailed and difficult to understand at first glance. A category page marketing video could be the perfect way to inform your audience about your products and services as well as answer any questions they may have before learning more about your business.

How does a Category Page Marketing video Increase the Conversion Rate on my Website? 

A category page video is great at increasing in the conversion rate on your website by informing potential customers in more detail about what the product is and what the benifits of using the product and service are. By answering any questions the potential customer may have they are more likely to be interested and more likely to convert. A video may also help to answer any fears that customer may have about your business by increasing trust and authenticity.

People also find video a lot more relatable then other forms of media as potential customers can digest the information through video, audio and on screen text at the same time.

Case study: Fight Station 

I worked with Fight Station to develop multiple videos across their different classes. It was important for Fight Station to get across the information about their classes in video form as it made the services seem a lot more accessible to potential customers by showing exactly what goes on in the classes.

Customers nerves are more likely be put at ease as they already know what to expect when they arrived on the day. We also included testimonials in the category page videos to back up the claims that we had made by existing customers. Each video was shot over an hour class with interviews only taking 30 minutes to record afterwards.