What is a After Movie Marketing Video?

Events are a great way to bring existing customers together as well as reaching out to potential new customers. After going through all the effort to put on an event or attending event with your business, a video is a great way to capture the essence of the day and hold it as memory but also share it with those who didn't attend.

A typical after movie marketing video would show the highlights of the event and focus on your business and brand. It’s a great way to show people interacting with the branding in person and also capturing their emotions on the day. In the after movie you can also include key speakers, interviews and testimonials. This keeps the video engaging and also gives it a narrative.

How can an After Movie Marketing Video Reach new Customers?

After movie videos can reach new customers by posting the video across all of the businesses different platforms. Social media in particular stands out as a platform for reaching new customers. Now more than ever as social media platforms are moving towards to becoming video based and users who post video have seen a dramatic increase to performance.

In order to get the most out of your video on social media videos can be optimised and edited with social media in mind to make them even more engaging and shareable.

Case Study: Swadlincote Small Business Showcase

I worked with Keelie and the Swadlincote Small Business Showcase to pull together an after movie which would present the amazing businesses of Swadlincote.

I focused on capturing as many different businesses as possible in the video in order to give the event the best image as possible. Capturing the reactions of key individuals like Samantha Niblett MP gives the video more structure and increases its relatability with the audience.

Keelie was really pleased with the outcome of the video and a lot of the small businesses in Swadlincote really appreciated that they were featured in the video as they had never had video content recorded for them before.