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How Can Video Improve My Blogs?

Updated: Feb 12

On their own blogs are a great way to reach new customers and inform current customers about certain topics relating to your business by ranking pages on google.


Including a video on your blog not only increases the chances the Google will rank your blog higher but it also brings in new traffic from platforms such as YouTube. Video allows potential customers to receive the information on the blog quickly and also presents the information in a more engaging and digestible way.





How do Marketing Videos Improve the Performance of my Blogs? 


Videos can increase the performance of your blogs in a number of ways. One way is that by presenting the video on platform such as YouTube, more potential customers have the opportunity to see the content of the video. Because the video is on YouTube that also means that the same title can appear twice on Google, ranking your content twice.


Videos are also a great way at increasing the browse time of a blog. If potential customers are spending more time on your blog Google will view the content as more useful and rank your blog higher


A google search showing youtube videos ranking

How do Marketing Videos on Blogs increase the conversion rate on my website 


Marketing videos on a blog help to increase the conversion rate on your website by offering more information to the customer sooner. Videos are really good at answering customers questions and putting concerns to bed. Videos are also a great way to increase trustworthiness and authenticity by including testimonials and real customer experiences.



A lady working in an office


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Derbyshire Video and Social Media
07594544766
United Kingdom

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