Social Media Management
What can social media do for my business?
As social media becomes more and more a part of our lives the opportunities for businesses to take advantage of it increases. Social media can be not only used to give updates about our business to our audience but it can also be used to discover potential customers, drive traffic to our website and push for leads and sales.
Most importantly of all, social media is great for brand awareness and engaging existing customers. Because we want people to discover us and engage with us it's important to use our social media platforms in the correct way.
For example, when trying to attract new customers on our social media we want to avoid being "too salesy".
This will often come across as an advert and immediately put potential customers off who don't really know the brand yet. Instead, we look to use social media to entertain, educate or use emotion to build interest in the brand and push people to follow rather than buy from us immediately.
Social Media for Business
Brand awareness, engagement and followers are great. But you can't exactly use these to pay the bills, can you?
That's why we must use the community that we've built and begin to monetise it to meet your business goals. One way of doing this is to begin to run paid ads or sponsored posts on social media platforms such as Meta or TikTok.
What these adverts allow us to do is specifically target certain demographics, interests and your business customers depending on where they are in the buying cycle.
These adverts also gather valuable data on how well our adverts are performing meaning that month on month we can optimise and improve their cost-effectiveness.
Short Form Video
As well as using short-form videos on our social media platforms organically, these kinds of videos also perform well as adverts.
Since the introduction of reels to Instagram in 2020 short form video has taken social media by storm. Now most of the social media platforms make use of short video formats.
Short-form videos on paid channels and organic channels both receive the highest amount of engagement and reach out of image and text posts.